Most IT and SaaS/Software companies excel with their technical expertise, but fail to communicate it concisely, causing prospects to hesitate or not reach out at all, despite the high ROI the solution provides.
The result: missed revenue opportunities, long sales cycles without predictability, and continued dependence on referrals and luck.
In my consulting, we define the ideal SaaS business model for your business based on real market demand to allow for maximum scalability and high profits, SaaS demand generation for qualified appointments with your ideal customer and an ethical sales process that transforms prospects into grateful customers without having to convince them, predictably.
Countless businesses trust me and my expertise
Many SaaS/Software and IT companies offer high-ROI solutions for their customers, yet struggle to attract enough prospects to achieve truly predictable growth.
Average B2B SaaS/Software/IT deals take 6-12 months to close, if at all, clearly highlighting the need for professional sales consulting. Through this consulting, you'll not only learn who and where your ideal SaaS/Software/IT customer is, and how to generate demand among prospects even without urgent pressure to act.
You'll also learn how to build systematic sales processes that your team can successfully execute independently, without coming across as pushy.
Undefined or unclear ideal customers profile
Most software companies have been in the market for years or even decades, yet cannot precisely identify who their ideal customer is. Prospecting becomes vague, messaging becomes generic, and despite having extensive expertise, they're perceived as just one of many. Instead of speaking with the CEO about growth, they get passed to the IT manager who sees them as competition and blocks everything.
Predictable revenue as constant challenge
Without a system, sales remains an never ending "work in progress". Every customer gets treated differently, and in emergencies, you're in meetings alongside your employee because you can't afford to burn prospects. You solve one problem, move on, until the next fire breaks out. Instead of building a functioning system once, you only treat symptoms, never the root cause.
Sales tricks instead of authentic communication
You and your team know all the tactics, trainings, and guidelines, yet selling still feels like a forced effort rather than a natural conversation flow. Logically, it's just a meeting, just a call, but your team blocks themselves internally, doesn't show up as confidently as you do as a business owner, and fails to lead the customer, resulting in custom feature requests and never ending sales cycles.
Too little time
Between project management, firefighting, and inquiries from customers and employees: As a business owner, you're often stuck in a vicious cycle. It's not that you have "too little time" - you have a system that neither works for you nor leaves enough time for strategic topics.
In my 1:1 consulting, you'll learn how to predictably generate sales opportunities with decision-makers who do need your SaaS/Software/IT solution and who have the budget to invest. We will setup a tailor made SaaS demand generation strategy and an ethical sales system for your exact SaaS which will convert prospects into clients, even when their urgency to invest is not 100% yet.
Assessment
Every SaaS/Software/IT business is different. That's why we analyze your current situation and goals together in an initial consultation (no strings attached) - not to interrogate you, but to provide you with clarity and actionable strategies right away. Together, we'll define your profitable target audience, develop the steps for your ethical sales strategy, and clarify how your business can work more for you than you work for it.
Strategy
In the second conversation, we'll develop a strategy together that builds on our best practices while always incorporating your values and those of your team. There's no point implementing a strategy that worked for others but doesn't fit your business. This strategy enables you to understand and control who your ideal target audience is, how to get contacts and decision-makers on a call, and predictably convert them into enthusiastic buyers - without any pressure or guilty feelings.
Guided Implementation
In the consulting, you'll build a system together with your team and me that clearly defines your target audience. Whether referral marketing, phone outreach, webinar funnels, SEO, SEA or email marketing - you'll learn which strategy best fits you and your audience to predictably generate appointments, and how to manage and develop your sales process using data - for full control, revenue and profit growth, and true independence.
If you don't acquire a certain number of new SaaS customers after 2 weeks of focusing on sales and marketing, then I would strongly recommend working with Georg.
We wanted to expand our market leadership position and received not only better target audience understanding, but also a predictable, repeatable ethical sales process that perfectly fits our reputation as an established software company.
René Prahl
CEO reisewitz GmbH
A real gamechanger!
As a specialized software service provider, we often face unique challenges – Georg has been an invaluable partner in this regard.
His industry expertise and tailored consulting from strategy through sales to process optimization have increased our efficiency and market position. Clear recommendation for anyone looking to take their business to the next level.
Wolfram Greiner
CEO Digital Ratio GmbH
Extensive Partnership
We were looking for a partner who wouldn't just teach us sales knowledge, but empower us to implement independently. With Georg we improved our cold outreach strategy and positioning especially due to his straightforward communication. What makes him special: He continuously challenges our status quo and strategies and enriches them with concrete ideas. Through his support process with regular success tracking, we were able to act sustainably and independently. We look forward to the next steps.
Rolf Gallmann
CEO/Founder Office Komplett Informatik GmbH
Expert in B2B Software/SaaS sales!
Georg excels as a sparring partner for ERP companies. Instead of empty promises, he focuses on knowledge building and long-term partnership. The result: better process chains for customer acquisition, qualified employees, and even support with onboarding new sales staff. Highly recommended all around.
Henrik Schulz
CEO Quix GmbH
A real turning point for our company
The very first conversation with Georg convinced me immediately - his expertise and clarity were impressive. During our six weeks of collaboration, we realized just how much we had neglected marketing and sales. Georg sharpened our offering and brought personal clarity. His direct coaching is invaluably precious!
Igor Frühauf
CEO Solid Software GmbH
Productized Service done right!
I've never had such outstanding support and received so much knowledge, content, and guidance in any other mentoring program as I did with Georg. The term "mentoring/coaching" has unfortunately been badly tarnished in the market, no question - but thanks to entrepreneurs like Georg, there's is still hope where real results are still being achieved.
Thomas Marbella
CEO/Founder oneCode GmbH
Exceptional Partner with Strategic Vision
Georg impresses with his remarkable expertise and the ability to explain complex topics in an understandable way. His strategic foresight and sense for people make him especially valuable. Authentic, passionate, and down-to-earth, he provides valuable insights without being preachy. A genuine recommendation!
Adrijan Bajrami
CEO/Founder Everhype Systems GmbH
Start conversations with the right prospects - those who have both the need and the budget for your solution - and turn them into customers. Secure your discovery call now.
You sign up for an initial consultation.
In the initial consultation, you'll gain clarity on whether software sales consulting makes sense for your situation – and whether my consulting is the right next step for you. This allows you to make an informed decision based on facts, not assumptions.
If software sales consulting is effective in your case, we'll develop an individualized strategy in the consulting – tailored precisely to your business model, your target audience, and your goals. The focus: a strategy that doesn't just generate inquiries, but attracts the right prospects and enables predictable flow of new customers.
Instead of monthly agency fees, you'll learn in the consulting how to implement the strategy yourself or with your team. This builds internal capability to make your complex offering visible and predictably acquire new customers.
About me
With my computer science background and almost 5 years of experience as a software project manager in the ERP-CAD space, I know both sides: what's technically possible and what customers actually need. Annoyed by unrealistic customer expectations in project management (created by poor sales practices), I developed an authentic sales approach for myself without having to pretend to be someone I'm not. Today, I pass this sales approach on to SaaS/Software/IT companies. I believe: good SaaS/Software/IT solutions deserve to be explained simply and deserve a process that focuses on profitability, customer satisfaction, and making work easier.
1:1 Sales Sparring
While most sales trainers stick to theory, I'm all about practice. We dive right into execution with role-playing sessions, call recording reviews, and concrete feedback on your specific situations. And when mental blocks or mindset issues come up, I'm there to help you through them.
Continuous support
Many people attend seminars or book individual workshops. Then return to the office asking themselves: "Sounded great, but where do I start now?" My clients receive 1:1 support from me and continuous feedback and communication allows my clients to achieve results faster and avoid getting stuck. Ever client has direct access to me via WhatsApp.
Leadership Coaching
Stop the endless status meetings and micromanaging. I help you develop the leadership skills to enable your sales team to pursue deals independently, your consultants to genuinely steer complex customer projects (not just check boxes), and your marketing team to make decisions backed by data. What you get: self-sufficient teams that perform at a higher level
Strategy Development
A business that wins customers predictably but relies solely on adding headcount for growth will inevitably hit a ceiling. That's why I don't only optimize your sales with you – we also analyze how to deliver customer support more efficiently while preserving quality and creating better structure.
Access to my CEO Community
Most entrepreneurs yearn for meaningful peer connections. Fellow software/IT business leaders with similar drive – satisfied with their success but determined to scale higher. Through our partnership, you gain: genuine peer exchange in our community and invitations to exclusive live events.
Artificial Intelligence
AI gets talked up constantly, usually without much to back it up. But when you use it right, it can slash the time spent on customer acquisition and help you identify budget-holding prospects while personalizing your approach to them. I'll show you how to actually apply it and what works in practice.
We'll analyze your current situation together, and you'll get answers to all your business challenges. Whether it concerns new customer acquisition or project delivery - we'll pinpoint your primary bottleneck and create a step-by-step roadmap to remove it.
Depending on your current situation and the progress you want to see, this varies. However, over 6 years of experience in the software sector enables me to develop concrete steps and action items that you can integrate perfectly into your daily routine. The goal of the mentoring is to help you finally free up more time effectively, not to further burden you and your packed schedule.
Selected Software CEOs at our offline event in South Tyrol, Italy.
Start conversations with the right prospects - those who have both the need and the budget for your solution - and turn them into customers. Secure your discovery call now.
